MISSION TO ROME

Panos Filippakopoulos drives Hyundai's new leisure car, which confirms the significant upgrade of its cars and its establishment among the greats of the automotive industry.

After several years of upward trend in its sales, Hyundai in recent years had become very uncomfortable with the low-cost car maker label. Because this orientation cannot establish you among the industry leaders, as the Koreans aspired to, and anyway the new low cost manufacturers will gradually become the Chinese, which have a greater cost advantage than the Koreans. I had to, Well, immediately for Hyundai to find a new role as a "mainstream" manufacturer and that only in the technological field, functional and qualitative upgrade of its cars could offer, "closing the gap" with European and Japanese cars.

The Koreans proved to be methodical and stubborn, and their latest models showed that this scissor closing was entirely possible. The appearance of the ix35 is another page in this new chapter of their story, with a car designed and built in Europe for Europeans and has the ambitious goal of repeating a major commercial success. Why Tucson?, which succeeds, corresponded to 20% of Hyundai sales in Europe, in whose markets the Korean company had a significant share in the recreational vehicle segment.

continuity: trans.kathimerini.gr