In a car what is it that takes up little space on the hood or steering wheel and yet means a lot to its owner; A symbol! Famous car brands that you don't have to “you know what it's called” because its sign alone is characteristic. But what is hidden behind each brand and its emblem; A man, a bow tie, a helix, an animal, a zodiac sign, an acronym, a translation, a coat of arms are some of the answers. Let's travel into the minds of the founders of the biggest car companies.

1910, Milan, Italy: A group of Milanese entrepreneurs founds the Lombardy Automobile Industry Anonymous (Anonima Lombarda Automobile Factory). Hence the abbreviation ALFA. A few years later, the Milanese businessman Nicolas Romeo buys a share in the company and the company takes the name by which it is known to this day as Alfa-Romeo. About the Alfa-Romeo brand, the red cross has a triple symbolism: is a symbol of Milan, it refers to the Crusades and finally it is the most widespread Christian symbol. Representatives of the company do not want to discuss the importance of the second half of the brand, which depicts a snake eating a young man, symbolizing the defeat of the Crusaders.

1909, Tsvikau, Germany: The surname of the founder of AUDI, August Horsch, in Latin it translates as “Audi” which means “to listen”. In the emblem each of the circles symbolizes the merger of the four oldest car manufacturers of Germany's Auto Union (Αudi, DKW, Hark, Wanderer). Similarity to Olympic emblem prompts Olympic Committee to sue AUDI for trademark infringement, although as it turns out the Commission lost.