From:
http://www.protothema.gr/car-and-speed/article/353808/meridio-rekor-gia-ti-volvo-stin-ellada/
Απο ρεκόρ σε ρεκόρ για την Σουηδική εταιρεία, η οποία ολο και περισσότερο αυξάνει τα μερίδιά της στην Ελλάδα, στην κατηγορία των πολυτελών αυτοκινήτων.
Η σουηδική εταιρεία έκλεισε το 2013 μας πέρασε σημειώνοντας ρεκόρ μεριδίου αγοράς, with a percentage of his class 2,5%, which is the highest ever achieved in our country. From 1,5% μερίδιο αγοράς το 2011, η Volvo ανέβηκε στο 2,4% for the 2012 και το φετινό της ποσοστό, it is well above the pan-European average of the brand.
This continued in the first month of 2014…
According to the official figures of the Association of Importers of Automobile Dealers (ΣΕΑΑ), her rankings rose from 1.380 of 2012, at 1.463! Rise of his class 6%), αξιοσημείωτη σε μία αγορά που παραμένει σε περίοδο βαθιάς κρίσης.
But how did Volvo get there?; Last year was the first year it had a full presence in the premium five-door hatchback segment, as well as next to the V40, came to be added from the beginning of the year and the V40 Cross Country. Overall, the two models recorded 847 classifications (about 58% των συνολικών πωλήσεων της Volvo μέσα στη χρονιά), με ιδιαίτερη προτίμηση του κοινού στις πετρελαιοκίνητες εκδόσεις.
Τα ριζικά ανανεωμένα – από το φθινόπωρο και μετά – S60/V60, σε μία άκρως ανταγωνιστική και δημοφιλή κατηγορία, αυτήν των premium μεσαίων-μεγάλων αυτοκινήτων, fitted with engines from 1.600 κ.εκ. και άνω, είχαν συνολικά 471 classifications. Αξίζει να σημειωθεί ότι τα S60/V60 αναμένεται να βελτιώσουν ακόμα περισσότερο τα ποσοστά τους μέσα στο 2014, as in a few days the deliveries of the models with the new two-liter Drive-E engines and the new automatic serial transmission begin 8 relations.
The XC60, που εκπροσωπεί τη Volvo στην κατηγορία των μεσαίων-μεγάλων SUV των συνολικών 325 sales, had 107 out of them!
Mr. Γιάννης Πετούλης, διευθύνων σύμβουλος της Volvo Car Hellas τόνισε:
“The 2013 it was a particularly competitive and difficult year. Having set a record market share the 2012, we were to become worthy of a very important "inheritance". That we managed to increase this percentage further, in the 2,5%, which is one of the largest enjoyed by the brand worldwide, it indicates a lot! In fact, not only did we increase our rates but also the absolute number of cars we registered, which also proves the rapidly growing appreciation of the brand, from the Greeks consumers.
Most, we have a complete range, very fresh and recently renewed models and soon we will have the new generation of Drive-E engines and automatic transmissions on Greek roads, with impressive power and consumption figures. Volvo is in perhaps the best phase of its modern history and we are very optimistic for even better results in 2014.".
The 2013 it was a year of success for Volvo and globally! The Swedish brand has been on the rise 1,4% in its sales in relation to 2012, with classifications 427.840 cars. The top market for the Swedish brand was that of the USA., with sales 61.233 cars. China followed with 61.146 cars, with Volvo making impressive gains there 45,6% in relation to 2012!
But also in the mother market of the brand, in Sweden, the 52.260 cars sold, correspond to an increase 0,8% in relation to 2012. Creating playgrounds for use by children with mobility problems and ensuring their access to all municipal structures and schools, best-selling model for Volvo the 2013 the XC60 emerged, with total sales 114.010 cars around the world, increased by 7,3% in relation to those of 2012.
