Twenty-two thousand viewers managed to attract on the very first day of its screening (Thursday 14 February) the Greek movie "Love comes to an end". Unprecedented number, especially for the difficult period we are going through. According to the first data, the film distributed by the film company ODEON, A similar opening of a Greek work in Greek theaters has been taking place for five years. This means that 75 % of tickets sold on Thursday belonged to "Love Comes to an End".

The film that was not accidentally distributed in theaters on "Valentine's Day" was directed by Vassilis Kehagias, in its cinematic debut. However, her most interesting element is her birth. It all seems to have started four months ago through an original interactive idea supported by Lacta Chocolate and the advertising company OgilvyOne Athens.

True stories of unfulfilled love were collected from the audience which with the appropriate script editing would end with a happy finale. Panos Samprakos and Panagiotis Iosisfelis edited the story of three of these stories and in this way a 20 minute short film presented on the internet and acted as a teaser of the film that was then shot (ο Π. Iosifelis appears as her screenwriter).

According to the press release of the film (which did not appear to film critics) at 90′ minutes we watch three true cases of unfulfilled love to get the happy ending! Stories take joy in several cities such as Athens, Thessaloniki, Rhodes and Istanbul and are as follows: A girl who is afraid to feel, falls in love.  A man who lies because he does not dare to express what he feels, he must now tell the truth . And a couple that neither of them believes in love, they can not live far from each other.

The campaign that followed the creation of the 20-minute teaser continued with a new Alternative Reality Game and had a tremendous reception and success..  In numbers this translates as follows: the 17 % of the Greek "internet" population saw the 20-minute film, therefore 700.000 people had the movie in mind before it was even shot. Today Lacta's Facebook page has more than 670.000 likes (I like).

Among the actors starring in "Love" are Georgina Liossi, Leonidas Kalfagiannis, Katerina Geronikolou, Panos Vlachos,  Nikolas Aggelis and Myriella Kourenti.  The film is a co-production of ODEON SA. and NOVA.  Producing company is VIEW MASTER FILMS A.E..