Research in Greece finds that over 80% of Greek social media users are active Facebook users. In absolute numbers, almost 4 million. Greeks have an account on it and the most fanatical of them log in every day and spend more than an hour a day reading posts, by posting images and liking them.

How to use all those eyes and all those clicks to your advantage;

First you have to have something to sell, a product, or mediate for someone who has something to sell, that is, be an advertiser or marketeer. You might still be building apps, games, competitions, tests and more that any user can access and spend time on. For every minute the user spends in your app, you earn money.

Later, it is also the international audience. With almost 1,5 di. users Facebook is a prime opportunity and platform for anyone who has set out to conquer the world. Even if your plans are so ambitious, Facebook enables you to make them happen. If you have the ability, sure, and luck.

1. Create a Page

It's the first step anyone who wants to sell or advertise anything on Facebook should take. A Page works much like a regular profile - you post text, photos, you link to sites, you make comments, they answer you etc- with the difference that its creator has more tools at his disposal to see the traffic and demographics of his audience, as he advertises his posts.

You may want to use the Promote feature for your Page. Paying Facebook, your ad appears in users' News Feed and they can like it.

2. Improve your Page

This step is overlooked by many in their rush to post engaging content. Choose your Cover Photo carefully, write something short and positive in About, upload a professional photo as a profile pic. All of these make your mark as a professional and show that your effort is not a quick way to make money.

3. Target your ideal customers

Facebook collects huge amounts of statistical data on the traffic and preferences of its users every day. For this it can in turn offer you the way to aim, depending on your product, the audience you want depending on where they live, his age, his gender and interests (music, movies, activities etc.). One such tool is Graph Search.

4. Build your community

What in the language of social media is called community. They are the people who will be the first to hear your news, they will have a positive attitude towards your product and will be the first to recommend it to their friends. But they don't want to read only announcements and press releases from you. They will happily read anything that is interesting and will make them laugh or have fun, even if it has nothing to do with the product. If you look at the Pages of the most popular companies you will see that they post ideas, music, competitions, offers, strangely, they even share the posts of other users.

Everything you post will build the image and "atmosphere" of your community. Make every user feel like they're getting something every time they read something rather than someone constantly trying to sell them something.

5. Spread your message

If you are a freelancer selling your services, the best way there is to advertise it to your friends too from your personal profile. For example, "Good evening my friends, as you may know I am a personal trainer and I can help you get fit, healthy and beautiful this year at the beach. If you or a friend of yours is interested in chatting, send me a message".

Your friends won't be bothered by such a message since it's something most of us say in our conversations anyway.

6. Keep the conversation "live"

People come and go on your Page. He will leave a comment only when he sees something interesting or when he has a question. Always answer, and even in a way that provokes new answers. Always say thanks for every reply and always post something that a visitor will find interesting. And don't forget to bid. For example “Thank you for your interest. Stop by our cafe with a friend and we'll treat you to a cappuccino" or "Take part in our competition and win discount coupons directly on your mobile".

7. Keep in touch

The more you interact with users, so your page appears in their News Feed. That's why it's critical to have dialogue and feedback and communication every day. Many times the issue is not even you, but something your audience cares about. Join the conversation. People trust and buy from the one they have the best relationship with not the one who bombards them with promotional material. The 20% it can be business. But the 80% it must be personal.

8. Facebook is just one of your weapons

Don't make the mistake of expecting everything from Facebook. Your strategy must have other pillars as well. You should never neglect other "traditional" methods such as face-to-face meetings, events and traditional media advertising. Your message should "surround" the audience in a positive way. Social media is the star of your team, but you need the whole team if you want to succeed.