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Tag Archives: Facebook
Facebook denies it is "targeting" vulnerable users
A research paper which is reported in an article by the Australian newspaper The Australian, but without having published it, reveals how Facebook uses teenage users and how they feel’ to display relevant advertisements.
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How to make money from Facebook
From: http://www.fortunegreece.com/article/pos-na-vgalete-chrimata-apo-to-facebook/
REUTERS
Harness the power of the largest social network on the planet to your advantage.
Research in Greece finds that over 80% of Greek social media users are active Facebook users. In absolute numbers, almost 4 million. Greeks have an account on it and the most fanatical of them log in every day and spend more than an hour a day reading posts, by posting images and liking them.
How to use all those eyes and all those clicks to your advantage;
First you have to have something to sell, a product, or mediate for someone who has something to sell, that is, be an advertiser or marketeer. You might still be building apps, games, competitions, tests and more that any user can access and spend time on. For every minute the user spends in your app, you earn money.
Later, it is also the international audience. With almost 1,5 di. users Facebook is a prime opportunity and platform for anyone who has set out to conquer the world. Even if your plans are so ambitious, Facebook enables you to make them happen. If you have the ability, sure, and luck.
1. Create a Page
It's the first step anyone who wants to sell or advertise anything on Facebook should take. A Page works much like a regular profile - you post text, photos, you link to sites, you make comments, they answer you etc- with the difference that its creator has more tools at his disposal to see the traffic and demographics of his audience, as he advertises his posts.
You may want to use the Promote feature for your Page. Paying Facebook, your ad appears in users' News Feed and they can like it.
2. Improve your Page
This step is overlooked by many in their rush to post engaging content. Choose your Cover Photo carefully, write something short and positive in About, upload a professional photo as a profile pic. All of these make your mark as a professional and show that your effort is not a quick way to make money.
3. Target your ideal customers
Facebook collects huge amounts of statistical data on the traffic and preferences of its users every day. For this it can in turn offer you the way to aim, depending on your product, the audience you want depending on where they live, his age, his gender and interests (music, movies, activities etc.). One such tool is Graph Search.
4. Build your community
What in the language of social media is called community. They are the people who will be the first to hear your news, they will have a positive attitude towards your product and will be the first to recommend it to their friends. But they don't want to read only announcements and press releases from you. They will happily read anything that is interesting and will make them laugh or have fun, even if it has nothing to do with the product. If you look at the Pages of the most popular companies you will see that they post ideas, music, competitions, offers, strangely, they even share the posts of other users.
Everything you post will build the image and "atmosphere" of your community. Make every user feel like they're getting something every time they read something rather than someone constantly trying to sell them something.
5. Spread your message
If you are a freelancer selling your services, the best way there is to advertise it to your friends too from your personal profile. For example, "Good evening my friends, as you may know I am a personal trainer and I can help you get fit, healthy and beautiful this year at the beach. If you or a friend of yours is interested in chatting, send me a message".
Your friends won't be bothered by such a message since it's something most of us say in our conversations anyway.
6. Keep the conversation "live"
People come and go on your Page. He will leave a comment only when he sees something interesting or when he has a question. Always answer, and even in a way that provokes new answers. Always say thanks for every reply and always post something that a visitor will find interesting. And don't forget to bid. For example “Thank you for your interest. Stop by our cafe with a friend and we'll treat you to a cappuccino" or "Take part in our competition and win discount coupons directly on your mobile".
7. Keep in touch
The more you interact with users, so your page appears in their News Feed. That's why it's critical to have dialogue and feedback and communication every day. Many times the issue is not even you, but something your audience cares about. Join the conversation. People trust and buy from the one they have the best relationship with not the one who bombards them with promotional material. The 20% it can be business. But the 80% it must be personal.
8. Facebook is just one of your weapons
Don't make the mistake of expecting everything from Facebook. Your strategy must have other pillars as well. You should never neglect other "traditional" methods such as face-to-face meetings, events and traditional media advertising. Your message should "surround" the audience in a positive way. Social media is the star of your team, but you need the whole team if you want to succeed.
Paying for a like
From: http://www.real.gr/DefaultArthro.aspx?page=arthro&id=354637&catID=22
Facebook advertising has become one of the most popular
ways of announcing and promoting new products, with most
companies to consider it an integral part of their strategy in
marketing.
Facebook in turn approves these practices by giving it
opportunity for users to like their pages
are interested and then be informed about their progress
products.
Facebook targeting users according to their characteristics,
suggests pages that it thinks are best suited for them and for her
the service is paid handsomely by the companies that use it as
means of promotion.
However, there is also another way of promoting through Facebook which
has started to evolve in recent years and is about likes on
payment.
This is achieved through "like farms", a service they sell
various sites to interested parties and promises a specific
number of likes on their page.
As little was known about how these farms work, The
Emiliano de Cristofaro from UCL University of London and the
his collaborators decided to make the first systematic effort to
to understand how they work and if it was about
human users or for bots as the programs are called
computer that perform automatic functions on the Internet.
The method they followed was to construct thirteen pages in the
Facebook with the general description "Virtual Electricity" but without
no content beyond the prompt “This is not a real page,
please don't like her".
Two practices followed: for five of the pages
they used the ads through Facebook (Ads at the price of 5
euros per day) to generate visits to these pages.
Each campaign was defined for separate geographical areas: the USA,
France, India, Egypt and one for the whole world. For the
remaining eight pages were hired services from the most well-known
like farms circulating on the internet. The farms cost the
researchers from 55 to 150 euro, and guaranteed 1.000 likes the next ones 15
days.
The results are highly indicative, as they describe in the research
the scientists: the first method yielded 32 likes from USA, 44
from France, from 500 for India and Egypt and also 500 for
the global advertising campaign, most of which from the
India.
Likers averaged more than 300
friends something that also agrees with the global average, but it was
prominent "likers" having between 600 and 1000 likes in respective
pages, when the average for a user is 40.
The findings from the like farms are even more curious as while
in the advertising campaign via Facebook the likes were evenly distributed with
the time, farms produced likes en masse.
One of the farms for example gave 700 likes the first four
hours and then no more, which means it is against
most likely for automated profiles (bots) who act blindly
like. The supposed users even have one in their account
very large number of likes of the order of 1200-1800.
The researchers argue that these results make it clear that
fact that most of the likes are fake and not
they correspond to real people.
They also point to the fact that although Facebook would be in
position to thwart these tactics, doesn't seem to want to
does.
However, they conclude that this does not mean that one is not efficient
advertising campaign in said medium, but they should be taken
take into account these parameters in the evaluation of its performance.
SOURCE: naftemporiki.gr